Hasushiya
A small sushi parlor founded in 2003 in Tel Aviv, Hasushiya was the first one to introduce sushi to the wider Israeli public, as a healthy and accessible fast food alternative. Over the years Hasushiya became a chain spread all over the country, and the studio was there from the beginning to help it grow. This brand is all about speed, accessibility, urbanity and relevance, reflected in the visual language by strong colors, original icons and short, clear messages. A distinctive logo/brand character is always in a hurry, cut to the chase, and a bit angry creature with a healthy sense of humor.
